We have been looking at statistics for horror films on the box office, we have found that all horror films have had great opening weekends. This includes 'The Strangers' which was released the same time as Indiana Jones V and sex in they city, two huge films, which have been highly anticipated by millions, but The Strangers still managed to take in 20 million in the first weekend.
www.bloody-disgusting.com/news/12442
The box office database shows that the majority of horror films are making huge profits from what are small budgets for example, Saw was filmed on a budget of 1.2 million, but made 55 million, as was Saw 2, filmed with a budget of 4 million, but took in 87 million. Which seems to be a constant patten in the horror genre. saw 5 has been in the cinema, 2.4 weeks, and has already built up a 50 million domestic gross.
http://www.boxofficemojo.com/showdowns/chart/?id=sawvs.htm
Through this research we believe that we can prove that if we were to show our film in full in the cinema it would be able to make a reasonable profit.